All you need to know:
Power up your morning face with Anew Skin Renewal Power Multi-Protection Shield.
This lightweight, high-performance day cream is specially formulated with antioxidants and broad-spectrum UVA/UVB SPF15 protection to help shield against 5 major causes of surface skin cell damage***.
It’s also got 10X Protinol™**, our holy grail ingredient, that helps restore years of collagen loss for plump, firmer-looking skin, in just 7 days*; and Niacinamide that helps accelerate surface skin cell renewal.
Why you’ll love it:
• This multi-protection day cream has been co-created with dermatologists and scientists to give you 7 powerful skin benefits in just 7 days*.
• It’s formulated with anti-irritant technology‡, and is safe for daily use, even in sunlight.
• It helps you to embrace every expression by regenerating your skin today and protecting it for tomorrow.
What’s in:
A formula with antioxidants, broad-spectrum UVA/UVB SPF 15 protection, 10x Protinol™ (our highest concentration) and Niacinamide – to help activate surface skin renewal and shield your skin.
What’s out:
Stepping out with inadequate skin-protection.
How to use it:
Bolster your skincare routine: This moisturiser pairs perfectly with Anew Renewal Power Serum, Anew Renewal Power Eye Cream and Anew Skin Renewal Power Cream so get them as well for visible results.
Start on a clean slate: After cleansing in the morning – apply the eye cream, serum and then this moisturiser. At night, follow the same steps but use the Power Cream instead.
Perfect the technique: Massage the face cream onto your skin in an upward and outward motion until it’s fully absorbed.
*Based on a consumer study with 129 participants
**10X Protinol™ vs the level in Anew Moisturising Creams. Protinol™ is better than retinol in higher production of elastin while being gentle to skin
***Including UVA, UVB, blue light, atmospheric particles and indoor particles
‡Based on historical testing vs existing Avon retinol formulas
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