All you need to know:
Show your skin some love in your 50s by adding Anew Platinum Lift & Tighten Day Cream to your morning beauty routine.
Co-created with dermatologists and scientists – this day cream is formulated with our exclusive and award-winning Protinol™** for a dual-collagen boost; and arginine to help lift and tighten skin.
What you’ll see: After 2 days, skin will be visibly lifted and resilient** and after 1 week, fine lines will appear smoother and skin will feel plumper and more elastic.**
Try it out. We have a feeling you’ll love the results.
50ml
Why you’ll love it:
• This moisturiser gives you skin confidence and keeps you looking fab in your 50s.
• 8/10 agreed it actively firms and tightens skin.*
• Gives you visible results in as little as 2 days.
What’s in:
Powerful, age-defying ingredients.
What’s out:
Dry, taut and sagging skin.
Start with a face serum
After cleansing, apply Anew Skin Renewal Power Serum all over your face and neck.
Follow with the day cream
Using your fingertips, gently massage this age-defying day cream into your skin in an upward and outward direction.
Complete your skincare routine
For the best results, use Anew Platinum Lift & Tighten Night Cream before heading to bed.
*Based on a consumer study with 113 participants
**Award-winning Protinol™ is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days.
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